January 27, 2023
FDI Center is launching a monthly interview series as part of the Towards Gender Equality in FDI initiative. Every month, female guest speakers will be invited to speak about a particular aspect of foreign direct investment and investment promotion. These very practical conversations will highlight best practises and explore the intersection of FDI and gender equality.
On Friday February 10th at 12:30 (CET), Managing Director and moderator, Andreas Dressler will be joined by Christina Liaos, European Investment Lead & Regional Director for Europe North at the UK Department for International Trade (DIT) for an interview on the topic of “Delivering results: attracting investment across Europe”.
Christina is responsible for the leadership, strategic alignment and coordination of investment activities in Europe. She leads a team of 100 investment professionals operating on the ground in over 25 European markets, including Israel. Christina also leads DIT’s eight trade and investment teams in the Nordic and Baltic region, delivering trade services to over 5,000 UK companies per year.
The interview will cover:
• The best methods for identifying and approaching potential investors
• How methods differ in the various markets that Christina covers
• How to best organize a team to achieve results
The discussion with also address the role of gender equality in investment attraction, including:
• The importance of gender balance within a team
• How an investor’s approach to gender equality can play a role in targeting
The interview is expected to last approximately 30 minutes and will be live-streamed via LinkedIn. To watch the interview, please join the event on LinkedIn here.
