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Services - Marketing and promotion

WHAT YOU GET

Stand out in a crowded and competitive landscape

In a market where most locations promote similar strengths, the agencies that succeed are those with a clear, differentiated proposition and a focused approach to reaching investors. Drawing on our experience advising corporate clients on location advisory, we understand what resonates with investors. We help you define your location’s advantages, identify the most effective channels to reach target companies, and develop the marketing tools needed to communicate your message with clarity and consistency.

1. Location Value Proposition

A clear and evidence-based value proposition defines the key advantages of your location for specific target investor groups.

2. Marketing Strategy

A structured marketing strategy that aligns messaging, channels, and activities with your investment attraction priorities allows you to generate greater returns on your marketing budget.

3. Channel & Audience Planning

You receive a clear plan identifying the most effective marketing channels to reach your target investors and decision makers.

4. Content & Materials Development

Your team gains a set of marketing materials aligned with your value proposition, including website content, sector brochures, presentations, and other promotional tools.

5. Digital Marketing Integration

We integrate digital channels, including social media and online content, into your overall marketing strategy to increase the effectiveness of your outreach.

5. Events & Investment Missions

We identify the most impactful events and investment missions to target, supported by structured preparation to ensure meaningful engagement with potential investors.

6. Advocacy

Your agency will be able to link its aftercare activities to a structured approach to advocacy, allowing you to enhance your location’s business environment in response to feedback from existing investors.

Typical scope of work

We can tailor the scope of our marketing and promotion support to your organization's needs, but our work typically covers the following elements.

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Value proposition development

Marketing strategy and channel planning

Website content and structure

Digital marketing strategy

Target audience and messaging framework

Integration of marketing and investment attraction

Sector brochures and presentation materials

Who is it for

Built for organizations that compete for investment

National & Regional

Investment Promotion Agencies

You're measured on project wins and job creation. We help you move from broad promotion to targeted pursuit — identifying the investors most likely to choose your country or region and building the case that closes them.

Local & Metro

Economic Development Organizations

Limited budgets mean you can't chase every lead. We help you focus on the sectors and company types where your community has genuine pull — and build relationships that convert.

Designated Zones

Special Economic Zones & Industrial Parks

Your occupancy rates depend on attracting the right tenants. We help you define your positioning, identify expansion-stage companies that fit your offering, and reach decision-makers directly.

Capacity Building

Stay ahead of change

Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Case study

Case study

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

NORTH AMERICA · STRATEGY
View here

Investment attraction strategy for Indianapolis

Case studies

Results that speak for themselves

ASIA and the PACIFIC · INVESTMENT ATTRACTION

Regional investment promotion action plan (RIPAP) for ASEAN 

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MIDDLE EAST · STRATEGY

National investment strategy for Oman

View here
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Common questions

Questions we often hear

Thought leadership on FDI trends, best practices, and strategies for investment promotion professionals.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Question?

Dummy text: Supporting partner agencies to attract investment? We design and deliver programs that build lasting capability — not dependency on external consultants.

Case studies

Results that speak for themselves

NORTH AMERICA · STRATEGY

Investment attraction strategy for Indianapolis

View here
EUROPE · INVESTMENT ATTRACTION

Canada go-to-market plan for Helsinki Partners

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ASIA and the PACIFIC · INVESTABLE PROJECTS

Investment-ready renewable energy project development in the Philippines

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ASIA and the PACIFIC · TRAINING

Standardized digital training platform for Austrade 

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ASIA and the PACIFIC · INVESTMENT ATTRACTION

Regional investment promotion action plan (RIPAP) for ASEAN 

View here
MIDDLE EAST · STRATEGY

National investment strategy for Oman

View here
EUROPE · TRAINING

Investment promotion training at Business Sweden’s Global Investment Conferences

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EUROPE · STRATEGY

Investment attraction strategy for Amsterdam

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Our Services

Explore our other services

Strategy & Organization

We build a clear roadmap for attracting the right investment to your location.
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Investment Attraction

We identify high-potential investors and create go-to-market plans to engage with them in your key markets.
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Investor Support

We help you provide value to investors from first contact through to successful establishment.
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Aftercare & Retention

We structure aftercare programs that drive reinvestment and expansion.
Learn more

Evaluation & Benchmarking

We benchmark your performance and deliver actionable improvement plans.
Learn more

Marketing & Promotion

We position your location to stand out in a crowded market.
Learn more

Investable projects

We identify, structure, and package investment-ready projects that meet global investor standards.
Learn more

Training & Development

We equip your team with the skills to attract investment effectively.
Learn more

Our Services

Explore our other Services

Strategy & Organization

We build a clear roadmap for attracting the right investment to your location.
Learn More

Investment Attraction

We identify high-potential investors and create go-to-market plans to engage with them in your key markets.
Learn More

Investor Support

Guide investors from first contact through to successful establishment.
Learn More

Aftercare & Retention

We structure aftercare programs that drive reinvestment and expansion.
Learn More

Evaluation & Benchmarking

We benchmark your performance and deliver actionable improvement plans.
Learn More

Marketing & Promotion

We position your location to stand out in a crowded market.
Learn More

Investable projects

We identify, structure, and package investment-ready projects to meet global investor standards.
Learn More

Training & Development

We equip your team with the skills to attract investment effectively.
Learn More

Discuss your investment promotion marketing approach

If your organization is looking to strengthen how it promotes its location to investors or refine its investment promotion messaging and marketing activities, we would be happy to discuss your situation.

Get in touch